A new site on the ’Net, DailyWeb TV ( www.dailywebtv.com ) is the first such venture for the Metroland Media Group Ltd., and it is being launched in Halton.

The brainchild of Meriel Bradley, channel producer for Metroland's Digital Media Centre, she also doubles as host of what she calls the "info-tainment" segments that started appearing daily on www.burlingtonpost.com this week.

“DailyWeb TV brings in experts from different fields and they give tips. They'll be three four-minute videos. I live for it. It's fun. There are great ideas and great inspiration,” said Bradley.

So far, mostly existing Metroland clients are participating, being interviewed and videotaped for their knowledge of a particular service or product. All on-air personalities are owners, operators or managers of a Haltonbased business.

“I sit and meet with the client and we do our pre-production” before taping the segment, she said.

However, Bradley noted each episode is mostly done off the cuff.

“I take the information from the experts. It's really ad-lib. Scripted is not fun to watch. I want spontaneity, that way you can see the expert’s personality.”

On the DailyWeb TV site, an article on the topic of the day will accompany the video.

“People don't sit and read for a long time on the Web so we want to promote new content with new video every day, seven days a week.”

The lineup of segments will remain consistent with one theme each day of the week. Mondays will be devoted to In Motion, anything to do with vehicles and their use; Tuesdays are for Lifestyle and Leisure pursuits; Wednesdays theme is Home and Garden; Thursdays are for In the Kitchen; Friday is New Homes; Saturday is devoted to Real Estate; and Sunday's theme is Health and Beauty.

“If someone in Georgetown sees this amazing (DailyWeb TV) video about a kitchen in Burlington and they want to they can drive down and see it. It's a community conversation.

“For me, it's important that every- one coming to this site learn something and has the choice whether to follow through with it. It's almost like a research tool."

Viewers are encouraged to contact the expert featured by phone or e-mail if they have a question, or to e-mail their queries or comments to an e-mail address dedicated to, and found on, the DailyWeb TV site.

Video interviews will remain on the site's main page for a week and be archived after that for future reference by the public. Bradley said viewers might want to e-mail an article or video to a friend to share ideas.

She added that clients will offer prizes to viewers and there will be monthly online contests.

Halton is just the starting point for DailyWeb TV, said Bradley, noting the goal is to roll it out to other regions of southern Ontario where Metroland has a presence.

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Meriel Bradley was born in England, where at an early age she developed a lifelong passion for gardening, cooking, decorating and the creative arts. At 16, she was awarded a full scholarship to the Bush Davies School — a prestigious British school for performing arts. It was there that she honed her performance skills.

Bradley has lived and worked in Spain and Germany before settling in Ontario. She credits the breadth of her knowledge and interest in food, culture and creative projects in part to her travel and work.

Her experiences have led to numerous television appearances, hosting opportunities, commercials, live and televised product demonstrations, and speaking engagements at seminars.

She's also a performance instructor and served as director of developing curriculum for and managing on-camera/on-air training programs for The National Institute of Broadcasting in Canada.

Called by some The Shopping Channel's 'Martha Stewart of the Great White North', Bradley was the Canadian on-air spokesperson for George Foreman grilling products and Maxim Toastmaster/ Salton USA products for six years. She is one of The Shopping Channel's highest sellers, attaining the distinction of delivering a long-standing sales record of $1 million in sales in a single day.

Bradley was host and creative producer of her own New York-based television series, Simply Smashing, on Discovery Home in the U. S., featuring her cooking and how-to skills.

She co-hosted HGTV's long-running Garden Architecture series for six years (U. S. and Canada), writing, creating and presenting a series of easy-to-complete gardening projects.

Bradley has appeared as a regular guest on City TV's Cityline, talking about home and garden products.

She is the author of numerous how-to articles, as well as three cookbooks — Indoor Grilling, Salads & Sides, and Desserts. She self-published and sold 30,000 books on grilling.

Bradley has also performed/presented live and on-air commercial promotions for companies such as the BBC, P&G, L'Oreal, Vidal Sassoon, Coca Cola, Eaton's, Sears, Home Outfitters, the Bay, the Bermuda Tourist Board and Sprint Canada.